When you have a baby, the sheer volume of products that get marketed at you is staggering. And a surprising number of them contain chemicals you'd never knowingly put anywhere near your child. Phthalates in plastic teethers. BPA in bottles. Synthetic fragrances in lotions. Flame retardants in mattresses. The average baby in the US is exposed to around 27 different chemical ingredients before they've had breakfast β from the baby wash, the diaper cream, the lotion, and the clothing detergent alone.
This isn't a reason to panic. It's a reason to make a few specific choices that make a significant difference.
The Baby Products Worth Switching First
Feeding Utensils: Start With What Goes in Their Mouth

The most direct chemical exposure risk for babies is through things that go in their mouths. The Little Roots Baby Spoon Set is 100% BPA-free, phthalate-free, and non-toxic from the silicone tips to the handles. Three spoons in graduated sizes support the natural progression from parent-led feeding to baby-led self-feeding across the 0-18 month range. Dishwasher safe for easy sterilisation.
Smart Temperature Control for Feeding

Overheating breast milk destroys antibodies and nutrients. Underheating makes babies reject feeds. The Ember Smart Warming Puck solves this precisely β it warms the Ember Baby Bottle to exact body temperature every time, using smart temperature control rather than guesswork. No more testing on your wrist, no more inconsistent temperature across different feeds. Precise, safe, repeatable.
Early Learning: Natural Materials From the Start

Research consistently supports natural materials in early childhood play. The Tiny Land Cottage Activity Cube is a natural wood activity centre designed around the developmental milestones of toddlerhood: shape recognition, fine motor skills, cause and effect, colour learning. No batteries, no screens, no synthetic materials. Just the kind of open-ended play that actually builds cognitive skills.
What About Baby Deodorant and Body Products?
For babies and young children, organic is straightforward. The Max Deo Fruity Pebbles Kids Deodorant and Tropical Punch Kids Deodorant are USDA certified organic, aluminium-free, and formulated for young skin. As children grow and start needing deodorant, there's no reason to start them on conventional aluminium-based products when organic alternatives work just as well.
The Order of Priority
- Feeding first: Anything that goes in or near the baby's mouth.
- Skin contact second: Products applied to skin β lotions, wipes, laundry detergent.
- Toys third: What they chew, mouth, and handle constantly.
- Sleeping environment fourth: Mattress, bedding materials.
You don't need to do all of this at once. Start with feeding, because that's where the exposure is most direct. Then expand from there as your existing products run out.
Browse our πΆ Eco Baby & Kids collection β non-toxic feeding utensils, Ember baby bottle system, and natural wooden toys.